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Seasonal weather affects the operation of most businesses … although their applications are varied they are far-reaching. The leisure sector depend crucially on accurate rainfall, temperature, heating and snow-day predictions. Whether your business is based indoor or out, the weather can have a significant influence on your sales from year to year
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Our "Seasonal Weather Predictions" cover regions in England, Scotland, Wales, Ireland and Northern Ireland and are tailored for the following business sectors ...
Retail Sector & Leisure Industry
During the summer, business sales are polarised by different weather types. Whilst high street shoppers are generally deterred by cold, wet and icy weather – many people are driven indoors to roofed activities during cool or wet weather to keep them warm and dry.
Other businesses rely upon the summer sun, which excites the shoppers and increases their perceived purchasing power. Warm sunshine, particularly during late spring and early summer, can flood the high street shops with customers and is great for outdoor sports and adventures. Later in the summer season temperatures often exceed the higher comfort zone, and the incidence of heat wave conditions attract many to sea-side holiday resorts, camp-sites and caravan parks. Since the long range weather can have such a dramatic effect on the volume of customers to leisure businesses, accurate sales forecasts depend upon them to help predict their volatile turn-over between seasons.
Winter Heating Demand & Cold Weather Planning
As the autumn approaches, there is a marked shift in customer demand for seasonal weather forecasts. The odds of heat wave conditions become diminished, over-run by building anxiety over winter fuel bills and how much gas or heating oil will be required to keep a household or business warm. Large industries and office work-space face high maintenance bills for heating, which contribute a large portion of a total company gross turn-over. Although there is little to be done to overcome these problems, financial projections can be refined by factoring in the high energy costs during the winter season. Prolonged winter cold and snow also poses a hazard for many private roads. Businesses often require their own gritting services or to maintain stock - this is where foresight and planning can avert logistical problems.
Summer Cooling Demand & Air-Conditioning
During the summer months large amounts of energy may be required to cool the workplace, home or public buildings to a comfortable temperature. This is particularly the case if heat wave conditions prevail during the months from June to September. Our seasonal weather predictions for summer provides details of the likelihood of temperatures exceeding a critical threshold of 20oC averaged over the day and night time. According to the official climate data, the British Isles now requires up to from 40 to 60% more energy to cool-off during the summer. This is based on climate data from a base period of 1961 - 1990 that can be viewed on our inbuilt climate calculator. Weather Logistics UK provides cooling degree day (CDD) data for several regions of the UK and Ireland, which allow the public and businesses estimate their summer energy costs and fix their air-con units well in advance.
Agricultural Practice
Agricultural business is particularly focused on seasonal weather forecasts, which provide early indications into suitable crop planning. Farmed livestock is adversely affected by unseasonably cold Winter Seasonal conditions – so farmers must be particularly cautious about protecting their animals that suffer ill-effects from prolonged periods of snow cover. During cold weather, animals such as horses require additional energy to keep warm, so Winter Seasonal predictions are invaluable to farmers maintaining hay stocks. Meanwhile, for arable farming businesses, some vegetables that are harvested during the winter are adversely affected by snow and freezing temperatures.
The incidence of different weather conditions have changed over the past decades as the climate has warmed, increasing pressure on agriculture and farming practices.
British Transport and Severe Weather Conditions
Severe cold weather during the winter can increase accidents through snow and ice on the road surfaces. Trains, buses and rail networks are also adversely affected by winter cold snaps. During the summer months, periods of heavy rainfall or flash downpours of heavy rain or hail can squally showers flooding of can produce surface water that impacts upon the British transport systems. In addition, landslides of mud or felled branches from high winds can obstruct many routes making for bad driving weather.
Does seasonal weather affect your business?
If you know of any other applications of our seasonal weather predictions, then please contact the project manager.
